Mobile Is Not Just Another Channel

How eBusiness Executives Can Create Unique Offerings For Portable Devices
February 25th, 2011
Vidya Drego
Henry Harteveldt
and Laura Wiramihardja


eBusiness professionals often start mobile initiatives by thinking, "How do I scale down my PC-based web experience and leverage my existing infrastructure?" This approach is pragmatic in that it is low cost and takes advantage of existing digital content

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.