Report

Mobile Is Not Just Another Channel

How eBusiness Executives Can Create Unique Offerings For Portable Devices
February 25th, 2011
With
Vidya Drego
Henry Harteveldt
and Laura Wiramihardja

Summary

eBusiness professionals often start mobile initiatives by thinking, "How do I scale down my PC-based web experience and leverage my existing infrastructure?" This approach is pragmatic in that it is low cost and takes advantage of existing digital content

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