Mobile Push Notifications: Do They Save Or Spend Consumers' Time?

A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data
January 12th, 2015
Gina Fleming


US consumers' No. 1 reason for opting in to almost any type of app's push notification — whether it's a new coupon alert or a breaking news report — is universal: They want real-time information alerts. They expect a message that delivers relevant informa

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