Trends Report

Mobile Shopping Is Stalling, But Don't Panic

May 3rd, 2018
With contributors:
Fiona Swerdlow , Julie Ask , Brendan Miller , Susan Wu , Sam Wolken

Summary

Retailers have been aggressively investing in mobile commerce. However, the total percentage of physical goods retail in the US sold via mobile devices has not grown significantly in recent years. Digital business executives should carefully analyze the objectives that they have for their mobile investments and recognize the limitations of the mobile channel. This report explores the facts around current mobile shopping figures and outlines what retailers need to do in the current landscape.

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