Mobile's Role In The Consumer's Path To Purchase

A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data
April 15th, 2015
With Contributors:
Roxana Strohmenger
and Theresa Pappafotopoulos


When they want a product or service, consumers embark on a path to purchase; they discover, explore, buy, use, ask, and engage using a multitude of touchpoints. The rise in the adoption of mobile devices has made the consumer purchase journey — which alre

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