Trends Report

Mobilized Employees Engage Buyers With A Trusted Voice

Implement A Formal Advocacy Program To Elevate Employees' Content

October 8th, 2019
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
Matthew Camuso, null
Matthew Camuso
With contributors:
Caroline Robertson , Jacob Basseches , Kara Hartig

Summary

While trust in brands has dwindled, buyers hold employees in high regard as authentic and compelling sources of information and want to engage with them. B2B marketers can satisfy buyers' preferences, crowdsource quality content, and save on paid media by mobilizing their employees to advocate on behalf of their brand.

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