Report

Model The ROI Of B2B Marketing Technology Investments

Business Case: The B2B Marketing Playbook
September 23rd, 2019
With Contributors:
Jacob Basseches
and Diane Lynch

Summary

This report describes how Forrester’s Total Economic Impact™ (TEI) model helps B2B marketing leaders build a comprehensive business case, with a balanced focus on technology, people, and processes, to expose the full investment required.

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.