Model The ROI Of B2B Marketing Technology Investments

Business Case: The B2B Marketing Playbook
September 23rd, 2019
With Contributors:
Jacob Basseches
and Diane Lynch


This report describes how Forrester’s Total Economic Impact™ (TEI) model helps B2B marketing leaders build a comprehensive business case, with a balanced focus on technology, people, and processes, to expose the full investment required.

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