Best Practice Report

Modernize Your Customer Research

Technologies And Techniques For Faster, Better Customer-Centric Decision-Making

October 2nd, 2018
KP
Kelly Price
With contributors:
David Truog , Amelia Nickels , Shayna Neuburg

Summary

Customer experience (CX) pros know how critical research is for great experience design, but colleagues in other functions often believe research takes too much time. So they view it as a hindrance to success and skip it. There is a way to prevent this risky mistake. This report outlines how to apply technologies and techniques that more effectively integrate research into workflows so that CX pros can conduct research faster and better to support more customer-centric decision-making.

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