Report

Modernize Your Martech Stack For Moments

Evolve Your Marketing Strategy And Technology To Serve Customers In Their Defining Moments

April 5th, 2018
With contributors:
Martin Gill, Carlton Doty, Michael Facemire, Arleen Chien, Caitlin Wall, Kara Hartig

Summary

The world is changing, along with consumers' expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that serve everyone to smaller, more contextual experiences that companies serve to consumers in just the moment they need them. B2C marketers must adopt the right strategy, operational best practices, and technology to win, serve, and retain customers in this new environment.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.