Trends Report

Modernize Your Martech Stack For Moments

Evolve Your Marketing Strategy And Technology To Serve Customers In Their Defining Moments

April 5th, 2018
Julie Ask, null
Julie Ask
With contributors:
Martin Gill , Carlton A. Doty , Michael Facemire , Arleen Chien , Caitlin Wall , Kara Hartig


The world is changing, along with consumers' expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that serve everyone to smaller, more contextual experiences that companies serve to consumers in just the moment they need them. B2C marketers must adopt the right strategy, operational best practices, and technology to win, serve, and retain customers in this new environment.

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