Save or Share this Report

For B2C Marketing Professionals

More Indians Go Online In Cafés Than At Home

Online Urban India Doesn't Look Like More Developed Markets, Even China

December 7, 2007

Authors

Why Read This Report

India's rapidly growing consumer market is still in the early stages of technology adoption. Even among the affluent in India's major metropolitan cities, personal computer adoption is low. As a consequence, more metropolitan Indians go online from outside the home —most often from an Internet café — than from a home computer. Compared with home connectors, Internet café connectors tend to be younger and less wealthy, and they stick to a limited set of online activities. Market researchers should bring this unique Internet reality of Indian consumers to the table where key interactive marketing and eBusiness decisions are being made.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2495 USD).

Purchase

Table of Contents

  • Comparing Consumers In Metropolitan China And India
  • In Metropolitan India, Personal Computer Adoption Is Low
  • Indians Who Connect From Cafés Are Different
  • RECOMMENDATIONS

  • Market Researchers: Bring The Café Connector Reality To The Decision Table
  • Supplemental Material
  • Related Research Documents