India's rapidly growing consumer market is still in the early stages of technology adoption. Even among the affluent in India's major metropolitan cities, personal computer adoption is low. As a consequence, more metropolitan Indians go online from outside the home —most often from an Internet café — than from a home computer. Compared with home connectors, Internet café connectors tend to be younger and less wealthy, and they stick to a limited set of online activities. Market researchers should bring this unique Internet reality of Indian consumers to the table where key interactive marketing and eBusiness decisions are being made.