Data Snapshot

Most US Consumers Won't Pay For In-Home Services

May 11th, 2007
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst

Summary

Although just 5% of US consumers currently use in-home services (IHS), 27% are interested in using them in the future. Many "intenders" currently plan to spend less than $50 for IHS, so marketers still have their work cut out for them to try and sell consumers on the value and convenience of IHS.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.