Move From Ideation To Innovation

July 13th, 2012

Nigel Fenwick

Rob Koplowitz

With contributors:

Khalid Kark , Chip Gliedman , Andrew Smith

Summary

Innovation is the number-one challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that technology alone cannot solve the innovation challenge. While all innovation begins with an idea, organizations require more than new technology to foster enterprise innovation. Even as today's most innovative companies turn to new technologies in support of ideation and the innovation process, it's clear that technology is only one of the components needed to drive ideation. This report shows how companies such as Deloitte Australia, Starbucks, and Vistaprint combine process, advocates, culture, and technology to create a powerful innovation engine that Forrester calls the innovation PACT.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.