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For B2C Marketing Professionals

Move Over, Agencies: Consultancies Offer Marketers New Options

Brands Rethink Agency Rosters To Drive Digital Business Transformation

November 9, 2016

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Why Read This Report

Marketers have never had more to do: They need to craft business-driven, on-brand customer experiences (CXes) to reach and engage connected consumers — a tall mandate rife with process and technical implications. Unfortunately, marketers' go-to partners, agencies, haven't always kept pace with the business and technical demands. Enter consultancies, which are aggressively adding new agency competencies. This report investigates the market convergence between consultancies and agencies and provides guidance on shaping agency rosters.

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Table of Contents

  • Marketers Mobilize To Support Post-Digital Marketing Themes
  • Consultancies And Agencies Converge To Support Post-Digital Needs
  • Prepare To Include Both Agencies And Consultancies In Your Roster
  • Recommendations

  • Consider Consultancies, But Don't Assume It Will Be A King's Feast
  • What It Means

  • Ambitious Marketers Will Leverage Consultancies To Get Ahead
  • Supplemental Material
  • Related Research Documents