Report

Move Over, Agencies: Consultancies Offer Marketers New Options

Brands Rethink Agency Rosters To Drive Digital Business Transformation
November 9th, 2016
With Contributors:
Sarah Sikowitz
Marc Cecere
Allison Cazalet
and Peter Harrison

Summary

Marketers have never had more to do: They need to craft business-driven, on-brand customer experiences (CXes) to reach and engage connected consumers — a tall mandate rife with process and technical implications. Unfortunately, marketers' go-to partners,

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