Save or Share this Report

For eBusiness & Channel Strategy Professionals

Myths And Truths About Online Customer Reviews

Ten Things Online Retailers Should Know About Customer Reviews

December 23, 2008


Why Read This Report

Online shoppers are incorporating social content like customer ratings and reviews in their product research process, and many retailers have fully embraced the strategy. We uncovered five truths and five myths about Web buyers' use of online customer reviews, ranging from validating the fact that most online shoppers continue to be shy about sharing their opinion to debunking the persistent myth that negative reviews will wreak havoc on conversion rates. With many best practices in the industry and proven outsourcers, it's time for online retailers to start a constructive dialogue with their customers.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Understanding The Role Of Online Customer Reviews In The Path To Purchase

  • Best Practices For Integrating Customer Reviews On Retail Web Sites
  • Related Research Documents

Recommended Research