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For CIOs

Navigate Trump-Era Uncertainty With The Compass Of Customer Obsession

Respond To New Policy And Regulatory Environments With Customer-Led, Insights-Driven, Fast, And Connected Strategies

June 8, 2017

Why Read This Report

US president Donald Trump is heralding or taking actions that will redefine the environment for US-based and global businesses. The administration could fundamentally alter policy, regulations, and treaties in domains like trade and immigration — creating real uncertainty and exacerbating firms' ongoing scramble to become customer-obsessed and fend off digital insurgents. This report provides a macro view of the changing policy domains likely to affect business strategies and identifies actions customer-obsessed firms should take to anticipate and respond to new challenges and opportunities.

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Table of Contents

  • The Trump Administration's Policies Heighten Business Uncertainty
  • Use The Customer Obsession Compass To Navigate Policy Uncertainty
  • What It Means

  • Firms Keeping Customer Value Core To Business Strategy Will Thrive
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