Trends Report

Navigating Tech Industry Channel Changes And Churns

The 10 Most Significant Trends Affecting The Tech Channel

August 5th, 2015
Tim Harmon, null
Tim Harmon
With contributors:
Peter O'Neill , Jacob Milender

Summary

The changes churning the tech channel are at an all-time high. Yes, channel partners are finally starting to get the gist of cloud business models, and they are developing services businesses around them. But the age of the customer — where customers are more in control of their sourcing outcomes than ever before — and budding technologies like the Internet of Things (IoT) are throwing multiple monkey wrenches into the tech industry channel engine. This report examines the current trends and provides a two-year outlook regarding the tech industry channel partner ecosystem and route-to-market channel models.

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