Trends Report

Need External Data? Explore The New Data Landscape

A Companion To The Insights Professional’s Guide To External Data Sourcing

April 10th, 2019
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
Jennifer Belissent, PhD, null
Jennifer Belissent, PhD
With contributors:
Jeremy Vale , Gene Leganza

Summary

The growing number of data providers makes navigating the new data landscape daunting. Data originators, data aggregators, data brokers, curated and self-service marketplaces, and insights service providers deliver new, alternative data to market, while data from governments, universities, nonprofits, and international organizations further expands the pool. This report provides business insights pros with an overview of the diverse options for sourcing external data and complements Forrester’s companion report on best practices for data sourcing.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.