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For CMO Professionals

New Corporate Values Require A New Kind Of Commitment

Use Forrester's Assessment To Evaluate The Depth And Authenticity Of Commitment

October 1, 2019

Why Read This Report

In response to the rise of values-based consumers, more companies are moving beyond milquetoast corporate values to embrace moral, social, or even political values. With customers paying closer attention to the authenticity of such promises, an insufficient effort brings substantial risk. This report and evaluation tool help marketing and security and risk leaders gauge and improve company commitment to these new kinds of corporate values to build customer trust and loyalty.

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Table of Contents

  • Consumers Are Scrutinizing Your Commitment To Corporate Values
  • Introducing Forrester's Commitment To Corporate Values Assessment
  • Clearly And Visibly Articulate Your Corporate Values
  • Foster Policies And Practices That Translate Values Into Action
  • Use Stakeholder Feedback To Evaluate Your Commitment
  • Build A Transparent Process To Gather And Address Stakeholder Inputs
  • Supplemental Material
  • Related Research Documents

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