Trends Report

New Models For Agency Orchestration

How Marketers Can Harmonize The Cacophony Of Multiagency Collaboration

January 20th, 2012
Chris Stutzman, null
Chris Stutzman
With contributors:
Matthew Dernoga , David Cooperstein

Summary

In a world where reaching and connecting with consumers gets increasing complex every single day, the last thing that marketers need is to deal with the cacophony of misdirected and misaligned agency partners. In this report, Forrester lays out three models for marketers to better work with, and get great results from, their agencies.

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