Landscape Report

New Tech: B2B Marketing Data Management Solutions, Q1 2019

Forrester's Landscape Overview Of 29 Providers

January 31st, 2019
Steven Casey, VP, Research Director
Steven Casey VP, Research Director
With contributors:
Caroline Robertson , Brandon Shaik , Kara Hartig

Summary

The foundation of customer-obsessed marketing is the ability to collect, analyze, and manage the customer data to derive insights. But most B2B marketers have low confidence in the quality of their data and their own data management skills. This report reviews emerging vendors in B2B marketing data management. Marketers should use it to understand the capabilities within major market segments, inform their data management strategies, and guide their initial vendor research.

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