Skip to main content

Save or Share this Report

For B2B Marketing Professionals

New Tech: B2B Marketing Data Management Solutions, Q1 2019

Forrester's Landscape Overview Of 29 Providers

January 31, 2019

Primary author headshot


Why Read This Report

The foundation of customer-obsessed marketing is the ability to collect, analyze, and manage the customer data to derive insights. But most B2B marketers have low confidence in the quality of their data and their own data management skills. This report reviews emerging vendors in B2B marketing data management. Marketers should use it to understand the capabilities within major market segments, inform their data management strategies, and guide their initial vendor research.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Table of Contents

  • Data Management Is Now A Key Requirement For Marketing Success
  • Established Vendors Optimize For Enterprise Marketers
  • The Emerging B2B Marketing Data Management Market Is Heating Up
  • Four Factors Determine Vendor Maturity
  • Emerging Tools Have Different Origins, Applications, And Functionality
  • Recommendations

  • Choose The Right New Solution And Get Started Now
  • What It Means

  • Data Management Becomes More Accessible And Essential
  • Supplemental Material
  • Related Research Documents

Recommended Research