Report

New Roles, Skills, And Structures Are Needed For L2RM Success

January 29th, 2019
With
and Kara Hartig

Summary

B2B marketing leaders are realizing that lead-to-revenue management (L2RM) is not just an opportunity to automate the existing demand generation program. L2RM standardizes, automates, and scales the practices to engage customers across the life cycle — fr

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