Trends Report

Not All Innovations Are Created Equal

Disruptive Innovations Drive The Greatest Digital Transformation Differentiation

July 18th, 2018
JS
James Staten
With contributors:
Bobby Cameron , Brian Hopkins , Matthew Guarini , Nigel Fenwick , Audrey Hecht , Patrick Carroll

Summary

Prioritize innovation types that help you lead market change and deliver differentiating customer advantages. These require leaders to have deeper customer engagement and understanding and long-term planning on solutions that deliver disruptive innovation.

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