Landscape Report

Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021

Forrester's Overview Of 27 Cross-Channel Campaign Management Providers

February 4th, 2021
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Rusty Warner , Nancy Lin , Bill Nagel

Summary

B2C marketers can use cross-channel campaign management (CCCM) offerings to better understand customers, orchestrate outbound interactions across touchpoints, and deliver contextually relevant customer experiences. But to realize these benefits, they must select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers in Asia Pacific (APAC) should use this report to understand the value they can expect from a CCCM provider and select one based on size and functionality.

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