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For B2C Marketing Professionals

Now Tech: Data Management Platforms In Asia Pacific, Q2 2019

Forrester's Overview Of 23 Data Management Platform Providers

April 29, 2019

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Why Read This Report

Marketers use data management platforms (DMPs) to improve programmatic media buying, deliver consistent marketing communication across channels, and shape customer-obsessed operations. But to realize these benefits, they must select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Marketers in Asia Pacific (AP) should use this report to understand the value they can expect from a DMP provider and how to select one based on size and functionality.

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Table of Contents

  • Improve Customer Engagement Efficiency With DMPs
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Evaluate DMP Options Based On Business Needs In Asia Pacific
  • Supplemental Material
  • Related Research Documents

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