Landscape Report

Now Tech: Data Management Platforms In Asia Pacific, Q2 2019

Forrester's Overview Of 23 Data Management Platform Providers

April 29th, 2019
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Tina Moffett , Nancy Lin , Bill Nagel

Summary

Marketers use data management platforms (DMPs) to improve programmatic media buying, deliver consistent marketing communication across channels, and shape customer-obsessed operations. But to realize these benefits, they must select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Marketers in Asia Pacific (AP) should use this report to understand the value they can expect from a DMP provider and how to select one based on size and functionality.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.