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For Customer Insights Professionals

Now Tech: Digital Intelligence Technologies, Q2 2021

Tools And Technology: The Digital Intelligence Playbook

June 4, 2021


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This is the Tools And Technology report in The Digital Intelligence Playbook For 2021.

Why Read This Report

Digital intelligence (DI) solutions allow firms to collect, integrate, and manage digital customer interaction data; process and analyze data to generate actional insights; and automate the continuous improvement of digital experiences. We've identified five functional segments in the DI technology provider market, each with varying capabilities: 1) engagement data hubs; 2) digital analytics; 3) experience optimization; 4) digital intelligence platforms; and 5) product intelligence. Customer insights (CI) pros should use this report to understand the value they can expect from a DI tech provider and to select one based on size and functionality.

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