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For Customer Experience Professionals

Now Tech: Journey Management, Q4 2018

Forrester's Overview Of 23 Journey Management Providers

November 14, 2018

Authors

Why Read This Report

You can use journey management tools to digitize journey maps at scale, take a data-driven approach to creating a common vision for key journeys, and automate and scale journeys by orchestrating them in real time. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Customer experience (CX) professionals should use this report to understand the value they can expect from a journey management provider and select one based on size and functionality.

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Table of Contents

  • Improve End-To-End Customer Experiences With Journey Management
  • Select Vendors Based On Size And Functionality
  • Choose Based On Capabilities, Geography, And Vertical Fit
  • Recommendations

  • Choose The Vendor That's Right For You
  • Supplemental Material
  • Related Research Documents

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