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For B2C Marketing Professionals

Now Tech: Loyalty Marketing, Q4 2018

October 22, 2018

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Why Read This Report

You can use loyalty marketing vendors to develop loyalty strategies, design and manage loyalty programs, and measure your loyalty marketing efforts. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, capability, geography, and vertical market focus. B2C marketers should use Forrester's Now Tech report to understand the value they can expect from a loyalty marketing provider and select vendors based on size and capability.

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Table of Contents

  • Improve Customer Relationships With Loyalty Marketing
  • Select Vendors Based On Size And Capability
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Look Past Program Management When Considering Potential Partners
  • Supplemental Material
  • Related Research Documents

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