Save or Share this Report

For B2C Marketing Professionals

Now Tech: Loyalty Marketing, Q4 2018

Tools And Technology: The Customer Loyalty Playbook

October 22, 2018

Primary author headshot

Authors

Playbook icon

This is the Tools And Technology report in The Customer Loyalty Playbook For 2018.

Why Read This Report

You can use loyalty marketing vendors to develop loyalty strategies, design and manage loyalty programs, and measure your loyalty marketing efforts. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, capability, geography, and vertical market focus. B2C marketers should use Forrester's Now Tech report to understand the value they can expect from a loyalty marketing provider and select vendors based on size and capability.

Get Access

This document is not available for individual purchase. Log in or Become a client to get access to this document and more Forrester research, aligned to leadership roles across business and technology management.

Table of Contents

  • Improve Customer Relationships With Loyalty Marketing
  • Select Vendors Based On Size And Capability
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Look Past Program Management When Considering Potential Partners
  • Supplemental Material
  • Related Research Documents

Recommended Research