Now Tech: Loyalty Marketing, Q4 2018

October 22nd, 2018

With contributors:

Brigitte Majewski , Caitlin Wall , Christine Turley

Summary

You can use loyalty marketing vendors to develop loyalty strategies, design and manage loyalty programs, and measure your loyalty marketing efforts. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, capability, geography, and vertical market focus. B2C marketers should use Forrester's Now Tech report to understand the value they can expect from a loyalty marketing provider and select vendors based on size and capability.

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