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For B2C Marketing Professionals

Now Tech: Marketing Measurement And Optimization In Asia Pacific, Q3 2018

Forrester's Overview Of 12 Marketing Measurement And Optimization Solution Providers

July 11, 2018

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Why Read This Report

Marketers use marketing measurement and optimization solutions to guide data-driven strategy, enable predictive planning, and capture cross-channel insights. But to access these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers in Asia Pacific should use Forrester's Now Tech report to understand the value they can expect from a marketing measurement and optimization solution provider and select vendors based on size and functionality.

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Table of Contents

  • Improve Marketing Decisions With Measurement And Optimization
  • Select Vendors Based On Functionality And Geography
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Develop A Country-Specific Measurement Solution Strategy
  • Supplemental Material
  • Related Research Documents

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