Landscape Report

Now Tech: Marketing Measurement And Optimization In Asia Pacific, Q3 2018

Forrester's Overview Of 12 Marketing Measurement And Optimization Solution Providers

July 11th, 2018
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Tina Moffett , Diane Deng , Michael Barnes , Jim Nail , Han Bao , Bill Nagel

Summary

Marketers use marketing measurement and optimization solutions to guide data-driven strategy, enable predictive planning, and capture cross-channel insights. But to access these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers in Asia Pacific should use Forrester's Now Tech report to understand the value they can expect from a marketing measurement and optimization solution provider and select vendors based on size and functionality.

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