Landscape Report

Now Tech: Pricing And Promotion, Q3 2019

Forrester's Overview Of 23 Pricing And Promotion Providers

July 15th, 2019
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Fiona Swerdlow , Luis Deya

Summary

You can use pricing and promotion solutions to increase revenue and margin by more effectively enforcing pricing policies and more sensitively matching price to subjective value. Additionally, these solutions help you to more effectively plan inventory and logistics by quantifying volume uplift from each price and promotion tactic and markdown inventory to clear space for the next season's collection. Application development and delivery (AD&D) professionals should use this report to understand the value they can expect from a pricing and promotion provider.

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