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For B2C Marketing Professionals

Now Tech: Social Listening Platforms, Q3 2020

Forrester's Overview Of 25 Social Listening Platform Providers

July 9, 2020

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Why Read This Report

You can use social listening platforms (SLPs) to measure brands' social media efforts, conduct market research, and propel product innovation. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from a social listening platform provider and to select one based on size and functionality.

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Table of Contents

  • Improve Consumer Knowledge With Social Listening Platforms
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Set Realistic Expectations For Your SLP
  • Supplemental Material
  • Related Research Documents

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