Landscape Report

Now Tech: Customer Analytics Technologies, Q1 2020

Forrester’s Overview Of 33 Customer Analytics Providers

March 25th, 2020
With contributors:

Summary

You can use customer analytics technologies to increase customer lifetime value (CLV), drive loyalty, and improve the customer experience (CX). But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Customer insights (CI) professionals should use this report to understand the value they can expect from a customer analytics provider and to select one based on size and functionality.

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