Landscape Report

Now Tech: Customer Communications Management, Q1 2019

Forrester's Overview Of 17 CCM Providers

January 11th, 2019
Craig Le Clair, Vice President, Principal Analyst
Craig Le Clair Vice President, Principal Analyst
With contributors:
Glenn O'Donnell , Amanda Lipson , Diane Lynch

Summary

You can use customer communications management (CCM) to format, personalize, and distribute content to support physical and electronic communications and improve the customer experience. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Infrastructure and operations (I&O) professionals should use this report to understand the value they can expect from a CCM provider and to select one based on size and functionality.

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