Landscape Report

Now Tech: Identity Resolution, Q3 2018

Forrester's Overview Of 24 Identity Resolution Providers

August 21st, 2018
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
Susan Bidel, null
Susan Bidel
With contributors:
Mary Pilecki , Arleen Chien , Christian Splaine , Christine Turley

Summary

B2C marketers leverage identity resolution to improve customer data management, better target and personalize customer interactions, and gain efficiencies through measurement. But to access these benefits, they must select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketing pros should use Forrester's Now Tech report to understand the value they can expect from an identity resolution provider and select vendors based on size and functionality.

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