Report

Now Tech: Identity Resolution, Q3 2018

Forrester's Overview Of 24 Identity Resolution Providers
August 21st, 2018
With Contributors:
Arleen Chien
and Christine Turley

Summary

B2C marketers leverage identity resolution to improve customer data management, better target and personalize customer interactions, and gain efficiencies through measurement. But to access these benefits, they must select from a diverse set of vendors th

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