Now Tech: Marketing Measurement And Optimization Solutions, Q2 2021

Tools And Technology: The Marketing Measurement And Insights Playbook
April 21st, 2021
Chahiti Asarpota
and Christine Turley


Marketing measurement and optimization (MMO) helps B2C marketers measure the business impact of marketing initiatives, determine the optimal mix of channels and marketing tactics, and forecast the results of alternative marketing investments. But to reali

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