Landscape Report

Now Tech: Omnichannel Media Management, Q2 2019

Forrester's Overview Of 24 Omnichannel Media Management Providers

June 14th, 2019
JO
Joanna O'Connell
With contributors:
Brigitte Majewski , David Novitzky , Christine Turley

Summary

An omnichannel media management approach can improve business performance, boost operational efficiency, and deliver better consumer experiences. But to realize these benefits in today's fragmented advertising tech platforms market, you must select from vendors varying in size, functionality, geography, and vertical market focus to construct your own omnichannel stack. B2C marketers, use this report to learn the value you can expect from omnichannel media management platform providers and to select yours based on size and functionality.

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