Landscape Report

Now Tech: Retail Media Solutions, Q2 2021

Forrester's Overview Of 28 Retail Media Solutions Providers

April 28th, 2021
With contributors:
Emily Collins , Sucharita Kodali , Cole Walsh , Joanna O'Connell , Christine Turley

Summary

You can use retail media solution providers to build a retail media network, activate campaigns across retailers, and better leverage retailer first-party data. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from a retail media solutions provider and to select one based on size and functionality.

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