Landscape Report

Now Tech: Sales Training And Services, Q1 2020

Forrester's Overview Of 23 Sales Training And Services Providers

February 5th, 2020
Mary Shea, PhD, null
Mary Shea, PhD
Meredith Cain, null
Meredith Cain
With contributors:
Caroline Robertson , Rachel Birrell


You can use sales training and services (STS) to increase the effectiveness of your sales force, foster better alignment between marketing and sales personnel, and deliver better experiences to your buyers. But to realize these benefits, you'll first have to select from a diverse set of providers that vary by size, capabilities, geography, and vertical market focus. B2B marketing and sales leaders should use this report to understand the value they can expect from an STS provider and to select one based on size and capabilities.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.