Trends Report

Online Advertising Data Compliance Matters

Implement Self-Regulation For Behavioral Targeting To Protect Your Brand

August 22nd, 2011
Joanna O'Connell, null
Joanna O'Connell
With contributors:
Jennifer Wise , Emily Riley

Summary

An industrywide effort is underway to implement self-regulation of targeted display ads to ease consumer and governmental privacy concerns. Clear compliance requirements have been outlined by the Digital Advertising Alliance, and compliance vendors are in place to aid with self-regulation efforts. Yet with so many entities involved and privacy bills continuing to be proposed, compliance seems overwhelming and implementation has been slow. Forrester believes that marketers should take charge of self-regulation implementation today to protect their brand reputation as well as data collection in the long run.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.