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Online Baby Boomers: A Demographic Profile

November 2, 2009


  • By Ina Mitskaviets
  • with Corina Matiesanu,
  • Michael Munsell

Why Read This Report

Online boomers comprise more than one-third of the online population in the US and wield significant purchasing power online because of their higher household income levels, employment status, and occupations. Largely explained by their age bracket, boomers are still loyal to offline media, even though they are also fairly engaged online. Effective marketing to online boomers should emphasize tradition, reliability, and simplicity.

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Table of Contents

  • Baby Boomers Online
  • Supplemental Material
  • Related Research Documents