Online Community Best Practices
Communities Are A Powerful Tool, As Long As You Put Members' Needs First
February 13, 2008
Why Read This Report
An online community is an interactive group of people joined together by a common interest. It's also one of the most powerful tools a marketer can deploy for customer retention, word of mouth, and customer insight. To host a successful community, think of it as you would product development: Start by focusing on objectives, chart a road map, assemble the right team, and plan to be flexible. Then build your success by launching the community with the backing of your most enthusiastic customers and staying engaged as the community grows. Above all, remember that control is in the hands of the members, so put their needs first, build trust, and become an active part of the community.
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Also in Collection: Online Community
Online Communities: Build Or Join?
February 28, 2008 | Jeremiah K. Owyang
Table of Contents
- Should You Host A Community?
- Planning A Community
- Launching And Growing The Community
- Regardless Of Your Goal, Put The Community's Needs First
- Supplemental Material
- Related Research Documents
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