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For eBusiness & Channel Strategy Professionals

Online Payment Preferences In China

A Look At The Payment Types Offered By Leading Online Retailers Today

July 5, 2011

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  • By Steven Noble
  • with Zia Daniell Wigder,
  • Andrew Benson,
  • Lily Varon

Why Read This Report

Chinese online retail and peer-to-peer commerce will grow from $29.1 billion in 2009 to $72.2 billion in 2011 on the back of a booming economy and rapid Internet adoption, according to the Forrester Research Online Retail Forecast, 2010 To 2015 (Asia Pacific). The opportunity to grow online sales in China has attracted international attention, but it has also created anxiety about how to manage the unique mix of online payment methods that China's consumers embrace. Using our consumer survey data and a study of 30 of China's largest domestic and international online retailers, Forrester identified the payment systems that merchants and shoppers most commonly use in China today and determined which are vital to online retail success in China.

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Table of Contents

  • Growth Compels Global Retailers To Understand Chinese Online Payments
  • recommendations

  • More Is More — Within Reason
  • Supplemental Material