Why Read This Report
Chinese online retail and peer-to-peer commerce will grow from $29.1 billion in 2009 to $72.2 billion in 2011 on the back of a booming economy and rapid Internet adoption, according to the Forrester Research Online Retail Forecast, 2010 To 2015 (Asia Pacific). The opportunity to grow online sales in China has attracted international attention, but it has also created anxiety about how to manage the unique mix of online payment methods that China's consumers embrace. Using our consumer survey data and a study of 30 of China's largest domestic and international online retailers, Forrester identified the payment systems that merchants and shoppers most commonly use in China today and determined which are vital to online retail success in China.
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