Trends Report

Online Video Ad Creative

Digital Studios, Crowdsourcing Vendors, And Video Contests Offer Marketers New Sources Of Creative Content

October 28th, 2009
Nate Elliott, null
Nate Elliott
With contributors:
Emily Bowen , Michael Greene

Summary

As interactive marketers' use of online video advertising grows, more of them face the challenge of finding video ad creative. For many interactive marketers, this means simply repurposing TV spots; however, television creative isn't always appropriate for interactive marketing initiatives. Depending on their goals, marketers should source video creative from integrated digital studios, creative crowdsourcing, and video contests.

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