Save or Share this Report

For B2C Marketing Professionals

Online Video Sites: A Forrester Content Strategy Review Analysis

June 4, 2009


  • By Nick Thomas
  • with Mark Mulligan,
  • Erik Hood

Why Read This Report

Online video is increasingly popular with users, as sites like NBC/FOX's Hulu and the BBC's iPlayer continue to grow in popularity. Meanwhile YouTube, the biggest online video site of them all, is still struggling to monetize its audience. User appeal alone is not enough in these straitened times, as ad revenues have failed to grow as expected and as capital becomes difficult to access. Video aggregators should use the Forrester Content Strategy Review to assess their product in its market context as the first step toward building a competitive strategy. They must balance appeal with the ability to deliver a return, adopting a variety of tools to do so.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Online Audiences Love Video, But User Appeal Alone Won't Pay The Bills
  • Using The Forrester Content Strategy Review To Map The Competitive Landscape

  • Video Sites Must Use A Variety Of Tools To Increase Their Returns
  • Related Research Documents