Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Open Innovation Expands New Product Opportunities

June 14, 2012

Primary author headshot


Why Read This Report

A company's commitment to innovation, and how it approaches it, can dramatically alter the opportunities that exist for successful product innovation. It's time to put your closed-innovation mentality in the rear-view mirror and embrace open innovation. With open innovation, new ideas or methods are no longer sourced from a defined internal team; instead, these new ideas are requested from three broad participant groups: employees, partners, and customers. Product strategists who embrace open innovation trade control over the innovation process for a dramatic increase in the opportunities for product innovation. Our implementation guidelines will help product strategists build a culture of open innovation throughout the organization. This report is an update to the "Open Your Mind To Open Innovation" Forrester report, originally published in November 2011. This report outlines Forrester's vision of how product strategists can leverage open innovation within their organizations.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • How Open Innovation Led Goldcorp To A $3 Billion Payday
  • Traditional Closed Product Innovation Models Are Now Insufficient
  • Through Open Innovation, Firms Trade Control For New Product Opportunities
  • How To Implement Open Innovation For Product Success

  • Pursue Open Innovation To Expand Product Innovation Opportunities

  • Product Strategists Won't Strike Gold Without Open Innovation
  • Supplemental Material
  • Related Research Documents