How To Report

Operational AR During A Pandemic

Adjust Your Approach To Deliver Value Continuously

August 4th, 2020
Kevin Lucas, Principal Analyst
Kevin Lucas Principal Analyst
With contributors:
Caroline Robertson , Jennifer Zhang , Kara Hartig

Summary

A pandemic shakes up a vendor and its analyst relations (AR), leaving AR people uncertain about where to focus. Their instinct is to protect their existing AR programs, but new vendor priorities require that AR people reprioritize their own, leaving behind outdated projects to make room for newly important ones. This report outlines how AR fundamentals remain as important as ever as AR people reshape priorities to support new business needs and how retained projects — including analyst days, advisory days, and major evaluations — will take on new formats.

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