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For Customer Insights Professionals

Optimize Customer Experiences With Online Testing And Continuous Optimization

Benchmarks: The Digital Intelligence Playbook

January 26, 2016

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This is the Benchmarks report in The Digital Intelligence Playbook For 2017.

Why Read This Report

Online testing approaches are core to a continuous optimization strategy for delivering the best customer experiences possible by iteratively improving customer interactions. This report assesses the state of online testing and calls on customer insights (CI) professionals to boost the strategic value that practices can deliver using the four continuous optimization dimensions.

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Table of Contents

  • Online Testing Stumbles Without A Strategic Framework
  • Build An Online Testing Strategy Based On Continuous Optimization
  • Elevate Testing By Achieving Four Continuous Optimization Objectives
  • RECOMMENDATIONS

  • Online Testing Is A Competitive Imperative
  • Supplemental Material
  • Related Research Documents

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