Trends Report

Optimize Customer Experience With A Digital Intelligence Roadmap

Roadmap: The Digital Intelligence Playbook

Cinny Little
James McCormick
 and  four contributors
Oct 27, 2020

Summary

Tracking and understanding the interactions with your customers as they digitally engage across channels is hard enough. Using that understanding to take actions that optimize their experiences across multiple digital channels is even harder — but it’s the critical next step for digital analytics today. In this report, Forrester has devised a strategic roadmap to help customer insights (CI) pros accelerate their digital intelligence journey.

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