Report

Organizations Need New Roles, Skills, And Structures For Need-To-Revenue Marketing Success

April 2nd, 2021
With
Miriam ElKorchi
and Diane Lynch

Summary

This report helps N2RM leaders ameliorate common stress points by using shared services and centers of excellence (COEs) to determine where and how the actual work gets done plus a cross-functional governing team to ensure N2RM success.

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