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For eBusiness & Channel Strategy Professionals

Organizing For eBusiness — A Financial Services Perspective

The Dual Nature Of eBusiness Requires A Multidimensional Organizational Structure

July 26, 2010

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Why Read This Report

Creating the optimal eBusiness organizational structure is one of the biggest challenges confronting eBusiness executives at financial services firms today. As both a channel and an enterprise function, the dual nature of eBusiness serves as the primary source of frustration for executives when choosing the right structure. To select and implement the best organizational structure, eBusiness executives must first determine the maturity of eBusiness throughout the organization. Armed with this information, they can make better decisions on key organizational areas including customer intelligence, marketing and sales, operations, and Web design and delivery.

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  • Organization Views Of Financial Service eBusiness Professionals

Table of Contents

  • eBusiness Organizations Serve Two Masters: The Channel And The Overall Firm
  • Successful eBusiness Organizations Work On Two Levels
  • Three eBusiness Organizational Structure Archetypes Currently Exist

  • Getting The Organizational Structure Right Is Just The Beginning
  • Supplemental Material
  • Related Research Documents