Organizing For eBusiness — A Financial Services Perspective
The Dual Nature Of eBusiness Requires A Multidimensional Organizational Structure
July 26, 2010
Why Read This Report
Creating the optimal eBusiness organizational structure is one of the biggest challenges confronting eBusiness executives at financial services firms today. As both a channel and an enterprise function, the dual nature of eBusiness serves as the primary source of frustration for executives when choosing the right structure. To select and implement the best organizational structure, eBusiness executives must first determine the maturity of eBusiness throughout the organization. Armed with this information, they can make better decisions on key organizational areas including customer intelligence, marketing and sales, operations, and Web design and delivery.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Tools And Templates
Models and Calculators
- Organization Views Of Financial Service eBusiness Professionals
Table of Contents
- eBusiness Organizations Serve Two Masters: The Channel And The Overall Firm
- Successful eBusiness Organizations Work On Two Levels
- Three eBusiness Organizational Structure Archetypes Currently Exist
- Getting The Organizational Structure Right Is Just The Beginning
- Supplemental Material
- Related Research Documents
Financial Services Interactive Marketers Are Primed For A More Responsive Social Presence
June 7, 2011 | Michael Greene
Best Practices Of Tablet Apps In Financial Services
June 6, 2011 | Brad Strothkamp
How US Financial Firms Should Approach Interacting With Consumers On Social Web Sites
October 7, 2010 | Brad Strothkamp