Organizing For eBusiness: Panel Study Results

July 24th, 2007

With contributor:

Brian Tesch

Summary

Forrester recently surveyed current clients and prospects within our eBusiness, channel and product management research panel to examine organizational models and structures. Our panelists include executives from financial services, healthcare, telecom, retail, and travel companies, and they represent large firms from the US, Canada, and the UK. Most of our 93 responding panelists have just one eBusiness division and often report into marketing. While they're satisfied with their reporting structure and the role of their teams within their company, not surprisingly, they are generally unsatisfied with their relationship with IT.

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